The Project
A high-production music video produced for PBR Teams — the team-based series of Professional Bull Riders — in partnership with Merit Street Media. The piece introduces the league's identity with the energy of a rodeo entrance and the polish of a primetime broadcast spot, blending western iconography with contemporary hip-hop and country crossover styling.
Shot at Trilogy Studios' virtual production volume in Roanoke, Texas, the video uses massive curved LED walls to place performers inside stadium environments and stylized landscapes — meaning every wardrobe choice had to read cleanly against light-emitting backgrounds and match the in-camera color of the displayed scenes.
Wardrobe Approach
The cast included two principal artists representing two musical worlds — one country-western, one hip-hop — flanked by a string ensemble of cowboy-hatted musicians and a rock band. The challenge was to keep all three groups visually distinct on camera while still reading as one cohesive world.
The country lead was anchored in a cream western shirt, dark trousers, and a wide-brim cowboy hat. The hip-hop lead was styled in a denim jacket, white tee, and a custom printed pant. The orchestra was unified in black-on-black with cowboy hats for a graphic, silhouette-driven read on the LED walls. Every fabric was tested under saturated LED light for color shift before being approved for camera.
The Volume — Behind the Scenes
Shot in-camera against Trilogy Studios' curved LED walls. The wardrobe department worked alongside the production crew to dial in fabric choices that would hold their color under the volume's projected stadium environments and stage lighting.
Final Stills
Frames from the finished music video, color-graded and finished — wardrobe reading exactly as designed under the volume's lighting and the in-camera environment.
Watch the Music Video
The finished video, in full — everything you've seen above, cut together.